By Lisa Gevelber Jul 2017 Mobile, Search, Micro-Moments
People’s search behavior is evolving and their expectations are becoming clear. Google’s VP of Marketing for the Americas Lisa Gevelber gives a glimpse of the consumer taking shape behind the data.
The “well-advised” consumer
The “right here” consumer
The “right now” consumer
Two years ago, Google introduced the concept of micro-moments. We put a name to a behavior that, thanks to mobile, was becoming pervasive. People had started to expect an immediate answer in the moments they wanted to know, go, do, and buy. The concept of micro-moments was perhaps as truthful, observable, and relatable a consumer behavior trend as any marketer could wish for.
"Google Alerts are e-mails automatically sent to you when there are new Google results for your search terms." Three types of alerts are offered: "News," "Web," and "News & Web." Track news stories and learn about new Web pages. A "News Web" alert is an e-mail that lets you know when new articles related to your search term make it into the top ten results for a Google News search or the top twenty results for a Google Web search." Continue reading Google Alerts