Chapters
Chapters for The Book of Threes
THREE MINUTES OF FAME - Epic Beard Man
THE RISE AND FALL OF AN INTERNET SENSATION
"... it’s interesting to consider the effect mass media can have on an individual, and the process that can reduce a real person’s identity into a three-minute clip. For Bruso, the type of fame YouTube stardom brought him wasn’t something he wanted. Read the full story below."
With Thomas Bruso, known to the internet world as Epic Beard Man, Oakland had a bona fide YouTube sensation, who managed to spark his fair share of controversy. For those who may have missed it, the 67 year-old Bruso’s fifteen minutes of fame were the result of a hail of punches he landed on a younger black man, who tried to fight Bruso after being offended by what he took to be a racist comment. Amid the controversy, there was a lot to talk about: the improbability of Bruso’s impressive fighting ability, the racial dynamics of the situation, and of course, the infamous “I Am a Motherf**ker” t-shirt. Behind the viral video, lies the story of a real person, as foreign as that concept might seem.
Feel, felt, found
Technique
- First empathies with them, telling them that you understand how they feel.
- Then tell them about somebody who felt the same way.
- Then tell them how that other person found that things were not so bad and that when they did what you want the buyer to do they found that it was actually a very good thing to do.
Daniel Goleman
When it comes to exploring the mind in the framework of cognitive neuroscience, the maximal yield of data comes from integrating what a person experiences - the first person - with what the measurements show - the third person.
Robert Orben
In prehistoric times, mankind often had only two choices in crisis situations: fight or flee. In modern times, humor offers us a third alternative; fight, flee - or laugh.
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